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Hallmark's Kaleidoscope Flooring Refresh

As part of a total refresh, our long-term client re-engaged our flooring division to provide an updated solution to meet several needs.

Hallmark Kaleidoscope logoed cart with a long, brigtly lit dragon display and lit up clouds on the walls. Several art stations can be seen throughout rom
Hallmark Kaleidoscope children's exhibit featuring a wooden, circular tower with whimsical designs and Crayola markers.
Hallmark Kaleidescope children's art display featuring a lighthouse and other colorful art stations in a large open space
Hallmark Kaleidoscope art stations featuring a giant yellow frog, and a tall mobile-like exhibit with orange slatted pieces flowing off of it.
Hallmark Kaleidoscope children's exhibit with tall purple towers and bins of various materials to create art projects
Hallmark Kaleidoscope art station with a tall mobile-like exhibit with orange slatted pieces flowing off of it.
Hallmark Kaleidoscope art stations in a dimly lit room with light-backed colorful clouds and pillars.  A long desk with art supplies spans the room.
Alternate view at Hallmark Kaleidoscope art station with a tall mobile-like exhibit with orange slatted pieces flowing off of it.
Long view of Hallmark Kaleidoscope exhibits throughout a wide open area, with colorful displays with art materials that are spotlighted.
Hallmark Kaleidoscope exhibits featurig a wooden cat, crayon stations and more.
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Kansas City, MO


Industry:
Nonprofit
Account Rep:
Shelly Fox
Photography:
John A. Marshall Co. | Amber Battle

John A. Marshall Co.'s flooring division, FDC Contract, recently provided a much-needed refresh of the flooring utilized in Hallmark’s Kaleidoscope, a free center promoting artistic exploration and creativity for children. FDC had worked with the facility more than twenty years ago, providing Vinyl Composition Tile (VCT) and broadloom carpeting.

Hallmark Kaleidoscope flooring and exhibits prior to the 2022 renovation
Hallmark Kaleidoscope flooring and exhibits prior to the 2022 renovation

The new norament grano flooring, a rubber floor covering, provides Kaleidoscope with:

  • Improved functionality
  • Durability
  • Sound absorption
  • Easy maintenance
  • A longer life expectancy

In addition to the facility’s updated exhibits, the new flooring accommodates heavy foot traffic and provides a much brighter look throughout the facility, making their guests’ experiences in the space even more inspiring for many years to come.


Manufacturers: Nora by Interface